VIBRANT MAGAZINE: Day one at London Fashion week

This year I was very lucky to attend some of the shows with Victoria Claire http://www.vclaire.com/ and we both knew it would only be right to keep you all up to date with the trends, reviews and some exclusive shots from London Fashion week!

So here is a run down of the shows we attended ourselfs... A further blog with photos from our contributors and other sources will follow soon.

The first day (Friday 19th February 2010) we kicked it off at 1pm with our first show being at Prophetik which was located at The Freemasons Hall, Covent garden.

Jeff Garner being the deisgner and the show titled 'Southern Shores' i was expecting a Southern American feel, lots of boots, fitted jeans, blaiser jackets and olden dresses... Garner's eco conscious label, is about to hit UK shores any time soon and so we were even more eager and excited to see it on our London runway.

When the show first started the lights were very dark, which had everyone looking around as if it was a problem, not to add got the photographers shouting and quiet annoyed. I thought it was magnificient. A sheer masterpiece... Followed with a Violin player and then other band members playing down the runway.

Once they had delivered this piece, they left, lights were on full beam and it was action!

This piece comes down, the music slows down and the end pose is struck! It was breath taking. Jeff Garner fans were happy and the VIBRANT team were pleasently pleased.

The models, one by one came down wowing the crowd and keeping the photographers flashing and snapping.

Bloggers and front row viewers were making notes and taking their photos very excitedly.

Hilary Alexander:Fashion Director of The Daily Telegraph
Leaving the Jeff Garner show

''We loved it''. Very Jeff

Garner, I have followed

him for a while, his choice of

boots, and the way he

distressed the fabrics.

Amazing!''

''Fantastic! good show''.

The second show we went to was BodyAmr at Freemasons hall also. This show was at 3:00pm.

Yet again, feeling eager to see designer Amr Ali's new collection, especially being a London Chelsea College of Art and Design student.

What is your signature style? “Sleek, sexy, modern classics. Bold, strong, solid colours. Clothes that last forever in every woman's wardrobe.” BodyAmr

Papparazi were out in full force with the tip off thart Kate Moss, Katy Perry were to be amongst the front row

After impatienlty awaiting there arrival it was clear that they werent going to appear, and so we headed inside. I glimpsed a photographer run and begin to snap and i dashed outside to join the papparazi. We managed a closeup shot of Rachel Stevens.

The show was under way and the face of BodyAmr opened up the show. The show was clearly well thought through and put together. The pieces flowed, the shoes complimented the collection and the models carried them of exceedingly well. It was a good choice all around by the designer and his team.

He recently has had his collection stock in Harrods and Harvey Nichols, to name a few. And from just looking at the collection we can see why. Great fabrics, the perfect textures and smooth finish.